Kameda Seika: Japanese Rice Crackers Taking on the World
Aired: Jun. 25, 2021
Rice confectionery has a deep-rooted popularity in Japan. Headquartered in Niigata, eastern Japan, Kameda Seika has been manufacturing rice confectionery for 70 years. It’s conducted research on their taste, features, and production methods since the 1950’s, attracting attention from companies overseas. This segment documents the company’s passionate work on rice processing.