Kameda Seika: Japanese Rice Crackers Taking on the World

Aired: Jun. 25, 2021

Rice confectionery has a deep-rooted popularity in Japan. Headquartered in Niigata, eastern Japan, Kameda Seika has been manufacturing rice confectionery for 70 years. It’s conducted research on their taste, features, and production methods since the 1950’s, attracting attention from companies overseas. This segment documents the company’s passionate work on rice processing.

Fujii Takeshi, General Manager of the company’s Overseas Business Division
Analyzing the internal structure of rice crackers
At Kameda Seika's Rice Research Institute
Products for the overseas market

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