Overseas travel has been put on a standstill due to the spread of COVID-19. As a preemptive move for when the pandemic subsides, the Japan National Tourism Organization (JNTO) has launched a project to introduce the charms of Japan from the unique perspective of foreign nationals living in the country. Popular YouTuber John Daub has been invited to share his know-how on how to effectively communicate Japan’s appeal to a worldwide audience via social media.
