J-VILLAGE

A Winning Formula of Revitalization

Aired: Nov. 28, 2019

While many foreign visitors are discovering the appeal of the Japanese countryside, rural communities remain under threat from population decline. A long-term resident of Japan from England has devised a way to make the countryside even more appealing while also training workers from the cities and supporting the host community. We take a closer look at what he’s accomplished in a mountain village in Nakatsugawa, Yamagata.

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Nakatsugawa, a mountain village in Yamagata Pref.
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Nakatsugawa features breathtaking, snowy winters
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The winter snow festival offers a look at traditional village life
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In Nakatsugawa, there’s even a snow festival in summer!
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Adam Fulford, a long-term resident of Japan, is working to find new ways to revitalize the village
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During their stay in Nakatsugawa, city-based employees and foreign tourists brainstorm about how to help the village